Saturday, April 5, 2008
Friday, April 4, 2008
Slave Labor
Millions of websites are all over the Internet. Half of them are spam, trying to market something that doesn’t work. Since it doesn’t work and you don’t know it yet, they play off of ignorance, pumping up the expectations for the products. “Fully automated”, they even say.
Well, here’s a system for getting links back to your website that is fully automated. Don’t get too excited — it costs money. The system is simple, and just mixes to marketing strategies.
Article Distribution
If you are blogging constantly and don’t distribute articles to get links to your website, you are making a huge mistake. Use article distribution. Market yourself, get traffic. I can’t over-emphasize this enough. Article distribution is essential to gaining traffic, especially if you are just starting out.
Freelance Copywriters
You can hire people to write for you. If you are willing to sacrifice quality, you can get tons of writings dirt cheap. Or if you want high-quality, you can get some great sales copy for that product you are trying to sell.
Mix Them
Mix the above two strategies. Copywriters writing your articles for article distribution means you can focus on writing your content and keeping it coming in quantity and quality, while not having to sacrifice time for your article marketing.
A hundred bucks could mean a hundred links. Think about it. And most importantly, keep thinking out of the box.
Well, here’s a system for getting links back to your website that is fully automated. Don’t get too excited — it costs money. The system is simple, and just mixes to marketing strategies.
Article Distribution
If you are blogging constantly and don’t distribute articles to get links to your website, you are making a huge mistake. Use article distribution. Market yourself, get traffic. I can’t over-emphasize this enough. Article distribution is essential to gaining traffic, especially if you are just starting out.
Freelance Copywriters
You can hire people to write for you. If you are willing to sacrifice quality, you can get tons of writings dirt cheap. Or if you want high-quality, you can get some great sales copy for that product you are trying to sell.
Mix Them
Mix the above two strategies. Copywriters writing your articles for article distribution means you can focus on writing your content and keeping it coming in quantity and quality, while not having to sacrifice time for your article marketing.
A hundred bucks could mean a hundred links. Think about it. And most importantly, keep thinking out of the box.
Blog Less, Blog More
It’s truly shocking to see the writing/marketing strategies of thousands of affiliate oriented blogs on the blogsphere. Thousands of websites are based around 20 or so static pages, and those pages are the driving force of the website — the whole shebang. Those pages include the affiliate programs, the sales, the tools — everything.
These websites are typically based on unique traffic rather than loyal, daily return traffic. For example, if you are selling a plugin for SEO, you only need to sell it once. Of course, there’s a chance that returning visitors who didn’t buy it the first time might buy it — but statistically, it would be best to have new or “mostly new” traffic.
Yet there seems to also be a strange draw to “blogging”, or writing miscellaneous posts on the topic of the website. This strategy doesn’t typically work. Most blogs, even if they have “pretty good” content, never have thousands of subscribers. Yet the bloggers keep on pumping out blog posts in the attempt to increase traffic.
Rather than writing these posts and articles for their own site, they could be drumming up traffic and Google juice by not blogging. Sometimes the best place to blog is somewhere besides your own website.
Don’t Lose Focus
Remember that your website must have a business plan — a focus — a point of consideration. This goal is the entire point of your website. If your blogging helps achieve this in the most efficient way possible, then go a head and keep blogging. But always entertain the idea that blogging isn’t justified.
For example, if you are targeting search engine traffic especially, and are getting no search engine traffic at all, your number one priority should be SEO. If the package that you earn your income from is based on raw new visitors, the fact that this is important can’t be overstated.
If you base your website on an affiliate program, or a store, or the like — every secondary in come is just that: secondary. Have a focus for your website, and unleash the revenue. Diversity is fantastic, but sometimes it pays off to literally put all of your eggs in one basket.
Buyers > Traffic
Unfortunately, it’s easy to get wrapped up in the “stats” of our website, and to completely miss the fact that our purpose isn’t to have a million hits, but is to have a million conversions. Making money online isn’t just about how to increase traffic — it’s about getting money. If I can make $75 per 100 unique visitors, that’s a heck of a lot better than making $10 with 5,000 loyal subscribers. Sometimes selling a product makes more than AdSense or AdBrite or any other small fish income source.
Again, I’m not saying that subscribers aren’t important — every page on my websites ends with a request for a subscription. You just have to keep it all in focus when establishing your business plan.
Just note that it’s not just about creating a high-trafficked website. It’s about creating a highly profitable website. If you have to choose between getting non-buying repeat traffic with daily blog-posts and unique visitors who have a high conversion rate, go with the latter. Of course, the perfect mixture would be 100% of both.
Get Those Links
You don’t necessarily have to choose between buyers and repeat visitors, of course. My website is geared towards getting first-time buyers, and then attempting to keep them as subscribers. But I don’t blog daily. I blog weekly, at best. I find that a weekly “fantastic” post “converts” my traffic into subscribers at a higher rate than daily “okay” posts.
But take a step back and consider how much energy you spend writing your blog posts. Imagine if you could write two “okay” or “good” blog-posts a day — now imagine if you could convert those into 10+ links of your choice on another website.
Pretty snazzy, isn’t it?
You certainly can. Take your “okay” posts, and turn them into submissions for article directories. Add a link to your website with any anchor text that is relevant to your website. Now you post less on your blog — but only keep your best posts for your blog. This means you get the best of both worlds.
Not only is all of your content for your blog way above average, meaning a higher “subscriber conversion” rate, you also get plenty of free links from submitting to article directories and the like. The possibilities are limitless. Between article distribution services and guest posting, you can gain an a huge advantage with Google juice by … not blogging. At least not on your blog.
This means that rather than having people go to your website every day to read your “okay” blog posts, you’ll now have a link-building campaign that might take months, or longer — but you’ll feel the positive impact later on with new search engine traffic. This means you have more of a chance of selling your product, meaning more money.
So blog less on your blog. Turn your “would-be-okay-posts” into links by submitting them to article directories. Get targeted unique traffic, and sell your product.
These websites are typically based on unique traffic rather than loyal, daily return traffic. For example, if you are selling a plugin for SEO, you only need to sell it once. Of course, there’s a chance that returning visitors who didn’t buy it the first time might buy it — but statistically, it would be best to have new or “mostly new” traffic.
Yet there seems to also be a strange draw to “blogging”, or writing miscellaneous posts on the topic of the website. This strategy doesn’t typically work. Most blogs, even if they have “pretty good” content, never have thousands of subscribers. Yet the bloggers keep on pumping out blog posts in the attempt to increase traffic.
Rather than writing these posts and articles for their own site, they could be drumming up traffic and Google juice by not blogging. Sometimes the best place to blog is somewhere besides your own website.
Don’t Lose Focus
Remember that your website must have a business plan — a focus — a point of consideration. This goal is the entire point of your website. If your blogging helps achieve this in the most efficient way possible, then go a head and keep blogging. But always entertain the idea that blogging isn’t justified.
For example, if you are targeting search engine traffic especially, and are getting no search engine traffic at all, your number one priority should be SEO. If the package that you earn your income from is based on raw new visitors, the fact that this is important can’t be overstated.
If you base your website on an affiliate program, or a store, or the like — every secondary in come is just that: secondary. Have a focus for your website, and unleash the revenue. Diversity is fantastic, but sometimes it pays off to literally put all of your eggs in one basket.
Buyers > Traffic
Unfortunately, it’s easy to get wrapped up in the “stats” of our website, and to completely miss the fact that our purpose isn’t to have a million hits, but is to have a million conversions. Making money online isn’t just about how to increase traffic — it’s about getting money. If I can make $75 per 100 unique visitors, that’s a heck of a lot better than making $10 with 5,000 loyal subscribers. Sometimes selling a product makes more than AdSense or AdBrite or any other small fish income source.
Again, I’m not saying that subscribers aren’t important — every page on my websites ends with a request for a subscription. You just have to keep it all in focus when establishing your business plan.
Just note that it’s not just about creating a high-trafficked website. It’s about creating a highly profitable website. If you have to choose between getting non-buying repeat traffic with daily blog-posts and unique visitors who have a high conversion rate, go with the latter. Of course, the perfect mixture would be 100% of both.
Get Those Links
You don’t necessarily have to choose between buyers and repeat visitors, of course. My website is geared towards getting first-time buyers, and then attempting to keep them as subscribers. But I don’t blog daily. I blog weekly, at best. I find that a weekly “fantastic” post “converts” my traffic into subscribers at a higher rate than daily “okay” posts.
But take a step back and consider how much energy you spend writing your blog posts. Imagine if you could write two “okay” or “good” blog-posts a day — now imagine if you could convert those into 10+ links of your choice on another website.
Pretty snazzy, isn’t it?
You certainly can. Take your “okay” posts, and turn them into submissions for article directories. Add a link to your website with any anchor text that is relevant to your website. Now you post less on your blog — but only keep your best posts for your blog. This means you get the best of both worlds.
Not only is all of your content for your blog way above average, meaning a higher “subscriber conversion” rate, you also get plenty of free links from submitting to article directories and the like. The possibilities are limitless. Between article distribution services and guest posting, you can gain an a huge advantage with Google juice by … not blogging. At least not on your blog.
This means that rather than having people go to your website every day to read your “okay” blog posts, you’ll now have a link-building campaign that might take months, or longer — but you’ll feel the positive impact later on with new search engine traffic. This means you have more of a chance of selling your product, meaning more money.
So blog less on your blog. Turn your “would-be-okay-posts” into links by submitting them to article directories. Get targeted unique traffic, and sell your product.
Don't Waste Your Articles
Article marketing is pretty awesome. I obviously think so, or I wouldn't be doing this right now.
Incredibly, most article marketers destroy a potential direct revenue stream with their articles by simply submitting them to article centers, and then deleting them. This is pure folly.
The typical marketer doesn't want to put the article on his main website, which is completely understandable. I wouldn't either. However, remember the first principle of guerrilla marketing: think outside the box.
Go to Blogger, and set up a blog. Make it look kind of nifty, and put ads below your posts. Then after you submit your articles to thousands of little article centers all over the Internet, put the article on that blog as well. I do this over at my blog about blogging, Blogging Blog.
So, make a blog for your article marketing. You have nothing to lose, and an income to gain. Every pro-active step is a step in the right direction. Don't waste your articles by not doing this.
Incredibly, most article marketers destroy a potential direct revenue stream with their articles by simply submitting them to article centers, and then deleting them. This is pure folly.
The typical marketer doesn't want to put the article on his main website, which is completely understandable. I wouldn't either. However, remember the first principle of guerrilla marketing: think outside the box.
Go to Blogger, and set up a blog. Make it look kind of nifty, and put ads below your posts. Then after you submit your articles to thousands of little article centers all over the Internet, put the article on that blog as well. I do this over at my blog about blogging, Blogging Blog.
So, make a blog for your article marketing. You have nothing to lose, and an income to gain. Every pro-active step is a step in the right direction. Don't waste your articles by not doing this.
Don't Depend on Adsense
Statistically speaking, you aren't going to get rich on AdSense. Even the most successful bloggers aren't making a killing with AdSense. There's a reason for that -- AdSense is the perfect secondary stream of income. It's great for supplement -- but you need something else to carry your monetary "oomph".
The Statistics
Flip open your AdSense statistics. What are you averaging per thousand impressions? Let's say that you're doing well, and are getting a great $4 per thousand impressions. Statistically, what will it take for you to get a hundred bucks per day?
If you're averaging 4 per thousand impressions, that means it will take you over 24k impressions per day to make a hundred bucks. Twenty-four thousand impressions. That's disconcerting to the average webmaster/blogger.
So is making money online statistically against you? Hecks no.
The Alternative
Don't get rid of AdSense. AdSense is a great way of providing potentially useful information to your users and readers, and doesn't take any credibility away from your site at all. As written above, it's a great secondary source of income.
But the primary source of income should be something else. Something that you know, statistically converts high. The best affiliate program I've heard of is called "SiteBuildIt!" and all-in-one hosting/domain/design/seo/marketing/cms package that does everything for the newbie trying to make money with a website. It's a nifty package. But the cool part?
It has a conversion rate of roughly 3%. That means 3/100 people end up buying the program. Then, statistically, it averages out so that your lifetime customer will buy two, not just one. So how much do you make with this?
You make $75 a pop, times two. A hundred and fifty bucks per 20 clicks, on average. This is statistically incredible.
To put this in perspective, lets say you write up a popular page on your site advertising the package. Let's say you only convert 2%, just for the sake of caution. If you get a thousand hits per day via your link, that statistically equates to the potential of literally thousands.
The problem with affiliate marketing is that most affiliate programs are low-quality, and just don't convert. So go find a program that does convert, and then get to town with it. This could change your life.
The Statistics
Flip open your AdSense statistics. What are you averaging per thousand impressions? Let's say that you're doing well, and are getting a great $4 per thousand impressions. Statistically, what will it take for you to get a hundred bucks per day?
If you're averaging 4 per thousand impressions, that means it will take you over 24k impressions per day to make a hundred bucks. Twenty-four thousand impressions. That's disconcerting to the average webmaster/blogger.
So is making money online statistically against you? Hecks no.
The Alternative
Don't get rid of AdSense. AdSense is a great way of providing potentially useful information to your users and readers, and doesn't take any credibility away from your site at all. As written above, it's a great secondary source of income.
But the primary source of income should be something else. Something that you know, statistically converts high. The best affiliate program I've heard of is called "SiteBuildIt!" and all-in-one hosting/domain/design/seo/marketing/cms package that does everything for the newbie trying to make money with a website. It's a nifty package. But the cool part?
It has a conversion rate of roughly 3%. That means 3/100 people end up buying the program. Then, statistically, it averages out so that your lifetime customer will buy two, not just one. So how much do you make with this?
You make $75 a pop, times two. A hundred and fifty bucks per 20 clicks, on average. This is statistically incredible.
To put this in perspective, lets say you write up a popular page on your site advertising the package. Let's say you only convert 2%, just for the sake of caution. If you get a thousand hits per day via your link, that statistically equates to the potential of literally thousands.
The problem with affiliate marketing is that most affiliate programs are low-quality, and just don't convert. So go find a program that does convert, and then get to town with it. This could change your life.
Welcome.
Being in need for a place to place my bloggings about blogging, I made this blog. To blog with. About blogging. And marketing. And money. And ads. And stuff. You know what the topic is. The "make money online through internet marketing and blogging with a website" kind of a topic.
So welcome.
So welcome.
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